Marketing to Everyone (Except, You Know, Actually Everyone)

What does it actually mean to market to Canada — not the checklist version of Canada, but the real, messy, multi-hyphenate, code-switching, diaspora-cup-watching, single-taxed, precariously-employed Canada?

In this episode, host Amanda George sits down with strategist, writer, speaker, and certified cultural observer June Findlay to unpack the gap between who brands think they're talking to and who's actually on the other side of the screen.

They get into June's Inclusion Council framework (born from a hackathon nobody expected a strategist to win), why Canadian bank products are still pale, male, and stale, how climate policy suffers from the same blind spots as financial marketing, and why Black cultural influence is the invisible engine behind modern advertising — from Ludacris to Kylie's lip kit to the entire SUV market.

Plus: the World Cup as a diaspora reunion, the singles tax, Shonda Thursdays, Ask Jeeves, and why Kris Jenner is the greatest manager of all time even if you don't like her.

This one goes deep. Buckle up.