What does it actually mean to market to Canada — not the checklist version of Canada, but the real, messy, multi-hyphenate, code-switching, diaspora-cup-watching, single-taxed, precariously-employed Canada? In this episode, host Amanda George sits down with strategist, writer, speaker, and certified cultural observer June Findlay to unpack the gap between who…
John Munsell built a framework. Ten levels of AI mastery. Governance tabletops. Executive alignment workshops. Tools for turning C-suites from AI-curious to AI-fluent in eight weeks flat. It's a legitimate, well-built machine — and machines, by design, leave some people standing outside them. This episode is the boardroom's version of…
What if the tool threatening to eat your industry is also the one that could save the planet — and your brand's soul? Ali Wines — CEO of the Climate Communications Alliance — joins us to decode what's actually happening at the intersection of AI, ESG strategy, and storytelling that…
In today's data-driven world, AI is revolutionizing nonprofit fundraising. Join Jill Knight Hunt as she explores how AI enhances community engagement and personalizes donor experiences while maintaining a human touch. Discover how nonprofits use tech to inspire donors, overcome platform limitations, and amplify genuine connections. This episode is a must-listen…
In a world where marketing is transforming faster than ever, how can brands keep up — and even get ahead — with AI and technology driving the change? If you're feeling overwhelmed by the rapid expansion of digital tools, personalized content, and data-driven personalization, this episode is your game-changer. We…
In this conversation, Amanda George and Matt Agnew explore the nuances of vertical marketing, the importance of understanding customer personas, and the intersection of sales processes and customer experience. They discuss the evolving role of product marketing in organizations, the impact of AI on marketing strategies, and the significance of…
