Episodes

What does it actually mean to market to Canada — not the checklist version of Canada, but the real, messy, multi-hyphenate, code-switching, diaspora-cup-watching, single-taxed, precariously-employed Canada? In this episode, host Amanda George sits down with strategist, writer, speaker, and certified cultural observer June Findlay to unpack the gap between who brands think they're talking to and who's actually on the other side of the screen. They get into June's Inclusion Council framework (bo...

John Munsell built a framework. Ten levels of AI mastery. Governance tabletops. Executive alignment workshops. Tools for turning C-suites from AI-curious to AI-fluent in eight weeks flat. It's a legitimate, well-built machine — and machines, by design, leave some people standing outside them. This episode is the boardroom's version of the AI story: governance, ROI, the architecture of adoption at scale. It's smart. It's useful. And about halfway through, you'll notice it's also missing a floor ...

What if the tool threatening to eat your industry is also the one that could save the planet — and your brand's soul? Ali Wines — CEO of the Climate Communications Alliance — joins us to decode what's actually happening at the intersection of AI, ESG strategy, and storytelling that makes people move. The organizations sleepwalking through this shift aren't going to get a second warning. • How AI is rewriting marketing, communications, and climate advocacy — at the same time • Navigating green...

In today's data-driven world, AI is revolutionizing nonprofit fundraising. Join Jill Knight Hunt as she explores how AI enhances community engagement and personalizes donor experiences while maintaining a human touch. Discover how nonprofits use tech to inspire donors, overcome platform limitations, and amplify genuine connections. This episode is a must-listen for anyone passionate about social good and the future of fundraising.

In a world where marketing is transforming faster than ever, how can brands keep up — and even get ahead — with AI and technology driving the change? If you're feeling overwhelmed by the rapid expansion of digital tools, personalized content, and data-driven personalization, this episode is your game-changer. We break down the leap from traditional marketing to AI-powered strategies that are reshaping how brands connect, convert, and compete. Join me as I chat with Toni Stratis, founder of Purp...

Unlock the secret to building a marketing career that thrives through constant innovation and authenticity. Vanessa Thomas, a seasoned product and brand marketer with over 14 years of experience across giants like Air Canada, Skip the Dishes, and Interac, shares her journey from aspiring lawyer to industry builder — and how staying adaptable fuels success in today’s fast-changing marketing landscape. In this episode, Vanessa reveals how she’s leveraged her diverse roles to become a true builder...

In this episode, Amanda George hosts Tara Greene, a professional astrologer and tarot reader, to explore the intersection of AI and spirituality. They discuss the evolving perception of astrology, the role of AI in spiritual practices, and the importance of intuition in a technology-driven world. Tara shares insights on astrology's ancient roots, the duality of air signs, and the potential future of AI in shaping human consciousness.

In this conversation, Amanda George and Andre Beadle discuss the evolving landscape of marketing, particularly in the context of AI and fractional CMOs. They explore the importance of strategic marketing, the shift towards customer-centric approaches, and the role of AI in enhancing marketing efforts. The discussion also touches on the challenges marketers face in adopting new technologies, the significance of empathy in understanding customer needs, and the necessity of authentic experiences in...

In this conversation, Amanda George and Matt Agnew explore the nuances of vertical marketing, the importance of understanding customer personas, and the intersection of sales processes and customer experience. They discuss the evolving role of product marketing in organizations, the impact of AI on marketing strategies, and the significance of user experience in technology. The conversation emphasizes the need for critical thinking in marketing and the importance of addressing real customer prob...