Sept. 18, 2025
From Accidental Marketer to Expert
In this conversation, Amanda George and Matt Agnew explore the nuances of vertical marketing, the importance of understanding customer personas, and the intersection of sales processes and customer experience. They discuss the evolving role of product marketing in organizations, the impact of AI on marketing strategies, and the significance of user experience in technology. The conversation emphasizes the need for critical thinking in marketing and the importance of addressing real customer problems.
