Vertical Marketing
In the first episode of The Bot.anical Garden, Matthew Agnew and I talk about vertical marketing.
Vertical marketing is a strategy that focuses all of a company's marketing efforts on a specific, narrow niche or industry, often a specific type of consumer or particular demographic. This tailored approach involves understanding the unique needs and preferences of that niche and then designing marketing messages, campaigns, and products specifically for them, leading to deeper customer relationships and potentially higher conversion rates. (For more information, check out this article from Investopedia)
